Proudly New Zealand Owned and Operated
10% of Every Sale Helps Protect Our Coastlines
Free NZ Shipping for orders over $100
For Busy Lives That Need Simpler Moments
ABOUT US
A Brand with Purpose
We believe coastal living is something worth protecting.
That is why 10% of every sale from Salt & Soul is donated to Sustainable Coastlines — a New Zealand organisation dedicated to keeping our beaches clean, protecting our oceans, and caring for the places we love.
Because the beaches that bring us peace today
should still be here for our kids tomorrow.
When you wear Salt & Soul, you are not just buying clothing.
You are helping protect the coastline we all cherish.
Our Mission
To create comfortable, meaningful pieces that celebrate a slower way of living — while giving back to the coastlines that give us so much.
We believe life is better when it’s simple.
When it’s lived outside.
When it’s shared with the people you love.
And we believe businesses should do good, not just sell products.
That’s why 10% of every sale is donated to
Sustainable Coastlines
They work to protect our beaches, waterways, and oceans — so our kids, and their kids, can enjoy the same coastline we do.
Because looking after the coast
is part of living by it.
Our Values
Slower Living
We believe life doesn’t need to be rushed.
More time outside.
More time with family.
More time for what matters.
Our clothing is designed to support that — comfortable, easy, and made for real life.
Family Comes First
This brand was built around family life, and that will always be at the heart of what we do.
We understand school runs, busy mornings, and tired evenings — because we live it too.
Everything we create is designed for women in this season of life.
Comfort Without Compromise
You shouldn’t have to choose between feeling comfortable and looking good.
Our pieces are soft, breathable, and made to be worn again and again —
for beach days
for errands
for coffee catch-ups
for slow Sundays
Giving Back Matters
We believe small businesses can make a big difference.
That’s why every purchase helps support cleaner beaches and healthier oceans across New Zealand.
Because the places we love deserve to be protected.
Real Life, Real People
We’re not a big corporation.
We’re a family-run business on the Kāpiti Coast, building something meaningful.
We value honesty.
We value simplicity.
We value doing things properly.
Because trust matters.
Our Mission
To create comfortable, meaningful pieces that celebrate a slower way of living — while giving back to the coastlines that give us so much.
We believe life is better when it’s simple.
When it’s lived outside.
When it’s shared with the people you love.
And we believe businesses should do good, not just sell products.
That’s why 10% of every sale is donated to
Sustainable Coastlines
They work to protect our beaches, waterways, and oceans — so our kids, and their kids, can enjoy the same coastline we do.
Because looking after the coast
is part of living by it.
Our Values
Slower Living
We believe life doesn’t need to be rushed.
More time outside.
More time with family.
More time for what matters.
Our clothing is designed to support that — comfortable, easy, and made for real life.
Family Comes First
This brand was built around family life, and that will always be at the heart of what we do.
We understand school runs, busy mornings, and tired evenings — because we live it too.
Everything we create is designed for women in this season of life.
Comfort Without Compromise
You shouldn’t have to choose between feeling comfortable and looking good.
Our pieces are soft, breathable, and made to be worn again and again —
for beach days
for errands
for coffee catch-ups
for slow Sundays
Giving Back Matters
We believe small businesses can make a big difference.
That’s why every purchase helps support cleaner beaches and healthier oceans across New Zealand.
Because the places we love deserve to be protected.
Real Life, Real People
We’re not a big corporation.
We’re a family-run business on the Kāpiti Coast, building something meaningful.
We value honesty.
We value simplicity.
We value doing things properly.
Because trust matters.