About us
OUR STORY
Life feels different by the sea.
Slower. Simpler. Better.
We live on the Kāpiti Coast, where the ocean is never far away.
Where beach walks are part of daily life.
Where weekends often mean sand between our toes, salty hair, and time together as a family.
And like many Kiwi families, we don’t just stay in one place.
We travel to beaches all around New Zealand — long summer days, road trips, exploring new coastlines, and making memories along the way.
Because for us, the beach isn’t just somewhere we go.
It’s how we live.
OUR VISION
Our Mission
To create comfortable, meaningful pieces that celebrate a slower way of living — while giving back to the coastlines that give us so much.
We believe life is better when it’s simple.
When it’s lived outside.
When it’s shared with the people you love.
And we believe businesses should do good, not just sell products.
That’s why 10% of every sale is donated to
Sustainable Coastlines
They work to protect our beaches, waterways, and oceans — so our kids, and their kids, can enjoy the same coastline we do.
Because looking after the coast
is part of living by it.
Our Values
Slower Living
We believe life doesn’t need to be rushed.
More time outside.
More time with family.
More time for what matters.
Our clothing is designed to support that — comfortable, easy, and made for real life.
Family Comes First
This brand was built around family life, and that will always be at the heart of what we do.
We understand school runs, busy mornings, and tired evenings — because we live it too.
Everything we create is designed for women in this season of life.
Comfort Without Compromise
You shouldn’t have to choose between feeling comfortable and looking good.
Our pieces are soft, breathable, and made to be worn again and again —
for beach days
for errands
for coffee catch-ups
for slow Sundays
Giving Back Matters
We believe small businesses can make a big difference.
That’s why every purchase helps support cleaner beaches and healthier oceans across New Zealand.
Because the places we love deserve to be protected.
Real Life, Real People
We’re not a big corporation.
We’re a family-run business on the Kāpiti Coast, building something meaningful.
We value honesty.
We value simplicity.
We value doing things properly.
Because trust matters.
faq
Why did you start this brand?
This brand was created during a season of life where family, comfort, and slower living became more important than ever.
We live on the Kāpiti Coast and spend a lot of time at beaches around New Zealand.
Our clothing is inspired by that lifestyle — relaxed, practical, and made for real life.
Is this a family-run business?
Yes — we’re a small, family-run business.
Every order supports a real family building something meaningful, and we’re incredibly grateful for every customer who chooses to shop with us.
Do you give back to the community?
Yes — giving back is a big part of what we do.
We proudly donate 10% of every sale to
Sustainable Coastlines
They work to protect our beaches and waterways across New Zealand.
Because the coast gives us so much, and we believe it deserves to be looked after.
How can I get in touch?
We’re always happy to help.
You can contact us via:
Email
Social media
Or the contact form on our website
We aim to respond within 1 business day.